The 12 Auspicious Characters of the Lunar Calendar for the Los Angeles Department of Cultural Affairs
About the Los Angeles Department of Cultural Affairs
As a leading, progressive arts and cultural agency, DCA empowers LA’s vibrant communities by: supporting and providing access to quality visual, literary, musical, performing, and educational arts programming; managing vital cultural centers; preserving historic sites; creating public art; and funding services provided by arts organizations and individual artists.
The Significance of our Creative Bid
With a strategic and creative bid, I built a diverse and empowered team that could serve the Los Angeles Department of Cultural Affairs. With the City of Los Angeles serving over 1.48 million persons of Asian descent in the greater Los Angeles area, The Los Angeles Department of Cultural Affairs needed an innovative and fresh take on Lunar New Year to promote their Lunar New Year Events. We captured the essence of the city’s asks with grace and creativity, resulting in the awarding of the bid.
